Email Addicts Unite!
Posted in Business Strategy, Business systems, Entrepreneurial mindset, Environments for Success, Inspiration on 05/31/2009 07:00 am by ThereseI can see it now…..
A room full of grizzly looking, sleep deprived entrepreneurs sitting around wondering what happened to their dreams of success.
One by one they start to share their stories:
“Hi, I’m Amy. I am an email addict.” I sit down to work on the projects that would make me money, but every time that email alert pops in, I’m bouncing to check on who could have possibly contacted me. So by the end of the day, I’m drained, overwhelmed, and have accomplished nothing!.”
Next is Dave, who has the tell tale dark circles under his eyes. “Hi I’m Dave, and my life has become unmanageable as a result of the distraction of email. My problem is that I can’t sleep until I know every email is done, sent, or responded to. Its freaky…in fact, if I get up in the middle of the night to go to the bathroom, or can’t sleep, I will head straight to my computer to finish off the email that came in when I was away. And can I share my biggest shame? I secretly get a little bummed when it’s about one in the morning and I hit the send/receive button and nothing comes. I’m a mess.”
But the saddest one of all is Ray, who sits in the corner, barely able to hold his head up. “Hi, my story is sort of similar but it’s not just email that’s causing me to get off track and waste hours and hours and hours. Mine is that damn Facebook and Twitter. In the old days I’d give myself about thirty minutes to ’surf the web’ as we used to call it back then, but with the inventions like Tweetdeck, I’m screwed! Now it takes all the energy I can muster to get anything done. And you want to know the worst part of it? As a coach, when I’m supposed to be listening to my clients on the phone, I secretly pop in and check on the tweets while I should be listening to them. They are paying me good money, and I can’t even be present because I’m so addicted to distractions. What they heck should I do?”
Now obviously this is a fictitious “12-Step meeting for email addicts” but many of you will read your own story in the three characters above.
The fist thing I want you to know is that you are probably (unfortunately) among the norm. We love distractions! Our cell phones have alarms, our Outlook tasks pop in to alert us, we get reminders of teleclasses, and all sorts of things that intrude on our space. So what’s a ‘focus challenged’ entrepreneur to do about all this? I have a few suggestions below.
1. Turn off the email alert -yes….in Outlook you can stop the function that tells you every time an email pops in. You may notice a huge void, but that’s the goal!
2. Discover the cost of being interrupted constantly – I recently got ’spanked’ by my VA. OK, not literally, but she scolded me because I haven’t yet contacted all the affiliates I need to promote my upcoming Happy in Business Mastermind program. See I can tell myself the story that I’m so busy, but the reality is that the distraction of email/social media probably cost me at least a weeks worth of work in connecting with people that I need to.
3. Schedule chunks of time for distractions – Give yourself certain hours where you’ll be on Facebook, certain times you’ll tweet, and certain times you will check your email. It really is about discipline. Have you planned your time? Do you set up a schedule the night before of what needs to be accomplished, or do you just jump on the computer and just start responding to emails? That is the kiss of death for any hope of productivity, so START NOW. The deal is that you control your time, and not other people’s calls, requests, or emails. Think like a singulary focused million dollar business owner. Would they ‘twitter’ their time away? Probably not.
4. Purge, purge, purge - Do you really need 67 ezine subscriptions? Take one whole week and everything that you would be tempted to say, “I’ll get to this later” GET RID OF!!!! You can always re-subscribe, but the enormity of getting hundred and hundred of emails a day leads to overwhelm. (Don’t want to hurt someones feelings by unsubscribing? Here’s a trick – set up a message rule in Outlook to send their email directly to the delete folder. That way you don’t have to see it, and they don’t have to know you left their list.)
5. Have an assistant handle your email -This is where I am. And truthfully, I am FIGHTING this one! Because I admit that I’m like a crazy email junkie- the more the better in my book. But I know what it costs me in terms of productivity. So next week my inbox will be managed by Renee, my ass-kicking VA. Actually the email won’t even come in to my Inbox. It may take a few weeks to sort out, but she’ll only send me the high priority items, and the rest will be handled. Out of sight, out of mind is the key. Why did I finally surrender here? Because I know that I will be so much better of a business owner when I’m not distracted and hitting that send/receive button every five minutes. I’ll be able to do my weekly newsletter, write more articles, and gosh…maybe even have a life. What a beautiful thing!
Those are my five tips. Shoot me an email and let me know if you have any other ideas. (And yeah, I’ll tell Renee to deliver that one to me!)
Blessings,

