Marketing, sales, Twitter, networking, VA’s, accounting, advertising…oh my!

It seems like there are endless things that need to be in place in order to get that business of yours to move from being like the middle school kid who has loads of potential (but a little disorganized and wacky at times) to the Ivy League graduate who is self sufficient and bringing home the dough.

What does it take? I’m asked all the time where to start. Is the key in putting more time, energy or money into marketing? Or will getting a great virtual assistant (VA) finally unlock all the pieces? There are so many possibilities.

But here’s the deal – you need a formula. Actually, you need my formula. Thanks to some great coaching from my friend and mastermind partner, Shawn Driscoll, I now have a formula that encompasses the work I do, and makes tons of sense. I call it the B.O.L.D formula for getting you and your business out there in a much bigger way.

The first place we start in the formula is in the area of beliefs, blocks and barriers.

What I know is that this is the secret sauce to make any coaching or marketing program get results. So many people have limiting beliefs that completely derail them, yet have no idea that this is why they see only marginal success. When you blast those limiting beliefs away, and then do the work to install ones that support your vision, you can begin to create the foundation that becomes a really strong container for you to put your dreams and goals in.

How do we do this? I have loads of techniques, but part of it starts with muscle testing. If you are interested, I’d be happy to send you the “how to use muscle testing” video I did as part of the Inner Guru Experience where we teach this in much more detail. Just shoot me an email by clicking here and you can start working with one of the most powerful tools I know. This can be eye opening for you to learn which beliefs you resonate with or not. (Be warned…it might surprise you!)

Next we have you own it!

You first own your vision. Is it yours, or is it someone else’s for you? Have you checked that this vision fits with your values and priorities? If not, there will be a part of you that will sabotage it, so make sure you do that work.

After you own your vision, you own your expertise. Yes, you MUST be positioning yourself as an expert. Some people balk at that word, but look at it this way. Who makes more, a pediatric cardiologist, or a family doc? Who is perceived as more knowledgeable – the generalist, or the specialist? Too many people undervalue themselves, and that’s one of the main things that I love to hammer away on with my clients.

And finally, you own your unique style. This is where marketing gets fun. If you are trying to do it like everyone else, you risk being invisible. If you are trying to ‘be professional’ your audience won’t resonate with you. I can’t say it enough…put your personality into everything you do with your marketing and your business. This way, the perfect clients will be really drawn to you.

The first two steps are the Inner Game work, and now we move to the Outer Game pieces.

After you understand what you want to do and put your unique spin on it, we look at ways you leverage your time, energy and money. This is where we make the assessment of what tasks you should be doing, and what things you should outsource. Remember – just because you can do something, doesn’t mean you should! If you are a chiropractor and you are sitting around on the weekend putting up web pages or trying to do your own bookkeeping, you are missing the boat. Let someone who loves to do that stuff take it, and apply your time to what you can uniquely do that either no one else can, or is a revenue generator.

Here’s my coaching challenge to you…look at your business to try to find where you could gain 5 hours a week for yourself. What tasks would you have to peel off in order for that to happen? Outsource those, and in that extra 5 hours, do something that is either marketing related, or is bringing in more money for you. That could mean you spend more time writing, or possibly networking. Answer this question for yourself – “If I had more hours in the week, what three things would I work on to grow my business?”

And finally, we work on designing a business that you will love. This is where we also factor in your values, mission, goals, and dreams. This is where your legacy comes in, and where you put your stamp in the world. What kind of business model would you like? Is it a service biz, or an info-marketing biz, or perhaps a brick and mortar biz?

Designing a business that serves YOU is the most rewarding thing…but it takes courage! First, you have to know what you want, and next you have to be fiercely committed to seeing that through. This is where the dreaming happens. The crazy, out-of-the-box “what could I have if anything were possible” types of questions. Doesn’t that get you excited? I hope so! Because the world needs what you have to offer.