How to Have a Business Breakthrough – (Waterslide story part 3)

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In the first two parts of this “Breakthrough on a Water Slide” series- we talked about the fear, and getting through it, but  let me tell you what happens in business.

After a few years, you reach a certain level of mastery. But then you hit another wall. You have to deal with these three questions -

How do you take yourself from where you are, and really get expert status?.

How do you get to be well known?

How can you have a leveraged business, and have a solid client base.

Those are the questions and the challenges of this stage. At this point having mastery isn’t enough. You ability to attract your ideal clients means you need to have ‘the hook’ of what makes you different, special, unique, etc. For example, it’s not enough just to be a chiropractor. Your success depends on you being able to articulate very clearly why you are better and there has to be enough to differentiate you from the crowd. And this journey is not easy.

When I was trapped in that black tube, with no control and NO WAY OUT BUT THROUGH, it hit me that so many business owners get stuck right here. At times there literally is nothing you can do but surrender to the process. You can’t force, push, control or manipulate your next phase of growth. And here’s the thing – everyone goes through this. If they aren’t talking about it, it doesn’t mean that they haven’t’ been in the dark, not sure how to get out, not sure where the next client is coming from. But being in that tube, and having the experience of just surrendering to the flow, taught me huge lessons. Part of it is in our control, but the rest isn’t. Sure…you can market a bit more, but you will go through some dark times when you are ready to make the leap.

Let me wrap up with my process for how to get on the other side if you are feeling like you are in the dark or aren’t sure how to get over your business blocks.

1. Make a decision. It always starts with the decision. For me it took noticing that my kids were off having fun and I was all alone standing there in the heat, missing out. I decided that my fear would turn into an opportunity for growth. What do you need to decide in your life and business?

2. Ask for help from someone who has been there before you. Thankfully, the lads had been on all the slides so knew which one to start me on. You will be well served by enlisting support from people who are committed to your success, but can show you the way themselves.

3. Use all the tools you have. Truthfully, doing EFT on top of the slide was probably quite funny to some people around me and I’m sure my boys were horrified (cuz aren’t all kids embarrassed by what their parents do) but it worked. I’d make a list right now of the tools that you need to get you through to the other side. Maybe that’s doing some meditation or journaling, or creating a vision board. Just pull ‘em out and start using them.

4.  Put yourself in an environment that will challenge you. I hear from almost every creative entrepreneur that their big breakthroughs don’t happen while sitting in front of their computers!  Get outside. Do something physical.  Change your scenery, and you will open up to new possibilities you had not seen before.

5. Have some fans. Part of the cool thing for me was that my kids saw me conquer a huge fear. In fact my son said, “Mom, does it kind of bug you that you have missed out on water slides and all this fun for fifty years.” Yeah John, it really bugged me, but now I now get to make the next 50 years full of more fun! My kids were super excited and proud. Who is in your life that is cheering you on? When you are going through one of these ‘dark nights’ in your business, there is nothing more important than cheerleaders who can show you how far you have come and what’s possible.

That’s my story!  Now I want you to share yours.  Where did your big breakthrough occur?  And what has changed because of that?  Put a comment on the blog and share please.

Blessings!

Therese

1 Comment

  1. Therese Says:

    Well, Miss T …

    You have done it AGAIN! Taken a story to which we can all relate and turn it into a fun, easy-to-remember lesson – a lesson about life AND business.

    Keep writing… so we can keep reading!!!

    Anna Weber
    http://www.4-DSuccess.com

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