The top Business Fears that are slowing you down and sapping your profits!

Fears? Yeah…we all have them, but most of us just sail blindly into our business and never stop to analyze where we are getting stuck and how much that’s costing us. This special report will introduce you to this concept, show you if you have any of these ‘dream-stealers,’ and give practical strategies to help you finally break free!

Business fear #1 –“The Impostor Syndrome,” or  “Can I really do it? What if they find out I Suck!”

Raise your hand if you’ve ever felt like you weren’t quite as good as you needed to be in your craft? You know the thoughts….the ones that point out all those around you who are surely smarter, better, more financially secure, and probably happier than you. I remember my first job, right after college. I had gotten a master’s degree in counseling, and was sitting in my office after being given the position. I froze! I remember so clearly the feeling of, “Oh no….now I have to DO the work.” Real people would be coming in, expecting me to be their therapist. I just thought I interviewed really well and “b.s’ed” my way through. This feeling gripped me for quite some time until those first few clients came in, I didn’t kill them, and they actually felt better! It was then and there that I stumbled up the dreaded impostor syndrome.  Even though that was 23 years ago, I remember it and have seem my clients experience some version of this every time they take another huge step in their business.

So, if you feel this, know that you aren’t alone. Almost everyone starting out feels this way, and for some, the feeling continues on long into the life of their business.

If you have been around awhile and still have these nagging thoughts, ask yourself this question….”What would have to happen for me to believe I’m masterful at my craft?” When I re-careered in 2001 and added coaching, I asked the question….”What would it take for me to feel as good about my coaching as I do with my therapy practice?” Was it when I got 10 paying clients? No. I went deeper with the questions. Would I finally feel confident and secure when I made X amount of money? No, not it either. Maybe it was the amount of time in the new industry. Nope. The ‘winner’ for me was, when I felt as masterful coaching as I did doing therapy. Ah ha! Now I had something tangible I could work towards. I had to create a strategy for what I needed to feel masterful. That for me involved learning the components of sales and marketing so I could really serve the small business market.

If you resonate with the challenge, ask yourself the question, what would it take for you to feel masterful? A great example of ‘how-not-to-do-this’ is Ted Turner. Even though Ted is a gazillionaire, he never felt like he was good enough to please his dad. He had this unmet need, so after making millions and even billions, he finally realized that no matter what he did, he was doing it for the wrong reasons. Trying to get dad’s approval by making money is a no-win proposition. If your answer to the question is something like Ted’s, the insatiable nature of that will keep you running like a hamster on a wheel….going and going and going, but never finishing or feeling fulfilled.

Strategy #1 – Ask the question…”What needs to happen for me to feel masterful?” Come up with a plan. Create measures for yourself to track your progress, and mostly BE GENTLE with what you tell yourself.

John Childers, who is a real estate mogul, speaker trainer, and wealth builder once said this, “If you read five books on a subject, you are more of an expert on the topic than most people are.” There ya go. You are more of an expert than you are giving yourself credit for.

Strategy #2 – Ask your clients/friends what you do that provides value. Most of us are not able to see our brilliance to the degree we should. Ask for testimonials, get a sense of how you excel, write it down, and remind yourself of that daily.

But mostly – DECIDE that you are enough!

I’d love to hear from you……..comments?