Marketing Made Easy 

 Attn: Service Providers

"Are You Great At What You Do But Haven’t Yet Figured Out How To Market In A Way That Is Easy, Effective & Authentic?"

Is not marketing the right way costing you
tons of money and visibility?

 

Tired of getting pieces of the pie from
different sources, but not being able to
implement it or make it work?"

 

Dear Friend,

 

I’m going to show you...

How to Stop Struggling & Start Attracting Great Clients Who Will Pay You What You Are Worth!

Let’s face it...most of us go into business because we are passionate about what we do, love working with our clients, and have a big desire to make a difference in the world.

But really early on we discover that it’s not enough to be highly skilled and deeply committed....If no one knows about you, you can be the best on the block, but still have a challenge getting the clients (and money) in the door.

Why Does Marketing Have To Be So Hard?

You start your business, put up a website, print cards and flyers, and go to some networking meetings and may have a few clients trickle in. The word of mouth marketing is effective sometimes, but you can’t control it, so it’s often ‘feast or famine.’

And if you have been in business awhile, you have probably dealt with this...

Everyone tells you that the way to go it to use Facebook and Twitter, so you set up your profiles and discover that loads of your old chums from high school contact you, and you are getting lots of Farmville and Mafia Wars requests, but you haven’t figured out how to make money from what seems like a pretty big time sucking activity.

You may wonder just what you have to do to effectively market your business in a way that feels authentic.

I’m here to tell you that it’s not your fault if you marketing efforts aren’t as effective as you want them to be. You went into business and probably didn’t realize in the beginning that you’d also need to be a marketer! Most of us never consider that there is a whole other set of skills that we need to learn.

But there is hope!

marketingIf you understand the concept that “visibility trumps ability” you will get that there are certain puzzle pieces that have to be in place in order for you to be seen as a credible expert.

The solution is in learning the 10 key components to successfully market (and sell) what you do, so you can have the business you want.

The Marketing Made Easy Program is designed for you to learn the building blocks to put the pieces together for your marketing.

It’s like this...you wouldn’t try to build a house with just two hammers, would you? Marketing is the same way. You can’t just expect to send a newsletter occasionally and have people flocking to your business. Getting all the right parts moving together is what will generate the success you seek.

These Are The Puzzle Pieces You Need To Grow Your Business...

The Marketing Made Easy Program consists of 10 weeks of instruction which allows you to start at the beginning and make sure you get all you need to do the work of getting your business on the map.

These are the components of the program:

vision 

“What do you want?”

Designing your business and lifestyle vision - this is the foundation for any good program. How often are we asked what we want, and can’t exactly articulate it? Or worse yet, we spend time focused only on what we don’t want, so there is no creative energy going into crafting our vision. Without a clear vision, you are at risk of being overwhelmed and off track. Think you have done this piece before? Maybe or maybe not!

In Marketing Made Easy Program we start with the end in mind. We will also look at not just your business, but your LIFE as well! Why have a great business if you have no cool things happening along side it in your life? Let’s get you out there living your purpose, serving lots of folks, and making good money while doing it. Sound good?

 

mindset 

“Who do you have to be to make that vision happen?”

The old “build it from the inside” trick here - MINDSET. The work we do in this component looks at creating an identity which allows you to step into the bigger game you want to play. Truthfully, this is where most people break down. They can “do the doing” pieces of their business, but ask them to think like a million dollar business owner, or a successful and influential expert….There may be a little shying away from that one. For transformation to really take place it has to happen on the inside first. I’ll teach you how to make that occur for you so you can more easily flow into the success you desire without all the stops and starts that you may have experienced up until now.

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network 

“Which lucky people get to ‘play’ with you? AKA – Who’s your target market?”

Having your own business means that you get to CHOOSE with whom you associate. Unfortunately, some people are so desperate to get some cash in the door; they take any client with a credit card. Or they are so worried about limiting their options, that they spend tons of money…actually throw it away…by marketing to too broad of an audience. This process is designed to get you crystal clear on who it is that you are best lined up to serve. Think about this…if you bring in the wrong client, they will probably be a pain in the butt, drain resources, and certainly not leave you feeling like a rock star at the end of the day! It’s just best that we bless those people and send them to someone else who is a better fit for them. Having the gift of working with the PERFECT clients? Now that’s juicy! That’s where they get great results so tell all their friends how fabulous you are. You get to feel like you have done a great job, and it’s EASY. We all want that, right?

 

language 

“What the heck do you do again?”

You'll learn ways to talk about your services that will get people understanding and referring to you. Messaging made easy. Imagine the nightmare…you spend thousands designing a website, getting cards, graphics, and all your marketing materials just right. And you stand up at one of those networking events to speak about your business and it falls on deaf ears. Or worse yet, you sound just like everyone else in your industry, so the audience shuts down and you get no business. This is one of those challenging little buggers because you can’t just give your title. Sorry, but saying you are an insurance agent or a massage therapist or chiropractor is Snoozeville. In this class we will go through the process to find your unique spin on things. We’ll help you find the language and a ‘hook’ so that you feel powerful when you speak it, and it will be one that is memorable and creates an element of credibility and interest. And who doesn’t want that!

 

self care 

“Would you like more time and freedom?”

Leverage secrets revealed! The gift of the entrepreneur is that we have this crazy brain that is constantly popping in with new and better ideas. Add a bit of the old John Wayne “I-gotta-do-it-by-myself” mentality, and it’s a recipe for burn out, loss of revenue, and not being a happy business camper. This is where your fearless leader will nag and nag and nag until you get that you must outsource if you want to move your business forward. OK, minimal nagging, but I will be pushing you to find the places where you can delegate and automate so you have the chance to do what you love. Oh, you're already doing this? Think again because there is always more! Just because you have a VA doesn’t mean that you can’t find even more places to release some of those pesky tasks that don’t make your heart sing.

 

marketing funnel “How can you attract those perfect clients?”

Marketing Made Easy - Part 1
Imagine this…You are the best at what you do. You have heart, have perfected your craft, have great business ethics, and yet you still are under earning. Why? Because your business may be invisible. You can have amazing skills but that’s not enough if your market can’t find you. In this call, we go over what marketing activities you are currently using, and customize your plan from the beginning to the end. For example, we’ll start by looking at what your special offer is. You do have a special offer, now don’t you? This is also known as List Building 101. We will also look at how you get the visibility you need to achieve your rock star status. Because why be in business if you have to struggle too hard to get anyone to notice you? Such a drag…….
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social media “Want to learn even more ways to get those cool clients in the door?”

Social Media Marketing Demystified – After you get that opt in piece working, your squeeze page just right…what’s next? How will you communicate with your clients? What problems do you solve that you share on a regular basis to develop that know-like-trust factor that leads to getting clients? In this call, we will solve the curse of entrepreneurial invisibility. We look at offline methods, online methods, and my favorite – Social Media! If you have some confusion about Twitter, Tweetdeck, Facebook, and all the rest, you will learn what you need, how to do it, and get support around helping you get your brilliance out more in the world. And the really cool part about all this marketing stuff? YOU get to pick what methods you like. Not some cookie cutter formula that is gonna squeeze the life out of you. We craft and design it to compliment your personality.
this
laptop “What do you need to do to get a website that brings people in?”

Do you know that you could have an amazing business but have a website that is actually repelling your clients? Don’t let some well-meaning web designer talk you into a site that works technically but fails in terms of client attraction. We’ll cover web basics like headlines, headers, how to create a call to action, databases, and all the tricks to getting people to stay on your site to learn more about your service.
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luck “How would it be if you felt REALLY comfortable selling your services?”

Yes, I said the “S” word – Sales. Lots of service providers have a bit of a disconnect when it comes to asking for the sale, but in this class we'll go over how to determine the value you bring, what to say and how to handle objections. Mostly, it’s doing lots of inner game work on yourself after you discover how you can make a difference in the lives of your clients. After you discover the lifetime value you bring, and can take a stand for your clients getting that, asking for the sale is easy.
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success “How will you make it stick?”

Planning and implementation tricks....to brilliance and beyond! Don’t wallow around in 2010 with confusion and overwhelm. We’ll create your plan, complete with accountability and all the action steps. Why waste time floundering around when you can know exactly what it is that you are focusing on? And you probably know the power of focus! When you are clear, you are in motion. When you are in motion, you are attracting to you what you desire, instead of bringing just more chaos and unfinished projects. Imagine sitting there in 90 days having made those intentions and knowing that you are on track to make those come true. How cool is that?


What are the details of the program?

The calls will be every Thursday at 9:30am Pacific/12:30pm Eastern, starting on April 1st and running through June 10th (we'll have one week off on June 3rd).

All calls will be recorded so you can listen live and then go back for a refresher. You’ll get the replay and all the class notes.

And can we talk bonuses?

Here’s what else you get...

BIG BONUS OPPORTUNITY #1: The first 5 people who sign up by Friday, March 19th will get a half day virtual workshop with me – valued at $1500. I have coached folks earning big money and I will pull back the curtain to show you the secrets that helped them be successful. This is a chance to work intensely on your business, and you’ll get the specific strategies that you need to make you more successful.

BIG BONUS OPPORTUNITY #2: For everyone who signs up by Thursday, March 24th, you’ll get access to a special Q&A call where you’ll get on the spot mentoring.

PLUS, unlimited email coaching while you are in the program – stay connected and ask questions any time via email...I will be there for you!

Your investment?

$497 for all the calls, notes, email support, and mastermind/group coaching. Click the "Sign Me Up for 1-Payment" button below to get started...


Want to make payments?

Let me make it easier for you. You can either pay $497 in advance, or spread it out over 90 days, and make three payments of $187. To get started with the payment plan, click the "Sign Me Up for 3-Payments" button below...


What if you want more private mentoring?

If you know you’ll want more individual coaching, I have a super special offer for you...

Get three 30-minute calls during the time, plus unlimited email during the program, plus 30 more days of email for only $997. (This is a super deal!) To say, "Yes!" click the "Mentor me for 1-Payment" button here...

This way you’ll have access to coaching for almost four months! I’ll also throw in another bonus – the Ready, Set, Publicity Program (valued at $197) and yes, you can also make payments on this. Click the "Mentor Me for 3-Payments" button below to make 3 payments of $367...


Let me guarantee your satisfaction...

 

"My Personal Happiness Guarantee"

It’s really important to me that you are really happy with the program, so if after the third class you aren’t delighted, ask for your $$ back and I’ll happily refund it to you.


I am committed to you getting great results and putting your business on the map so you can get those clients into your business that you absolutely love. Here’s just a few examples of what clients get when they work with me:

Molly LuffySHE'S THE BEST...

“If you are ready to take charge of your Marketing and create structure out of chaos, Therese Skelly is the coach for you. Although I coach others in this area, Therese is my go to gal when I need some help creating my own strategic marketing plan. If you are tired of running in circles, let Therese help you create your own plan for marketing your business in a way that makes sense for you and your personality.

Thanks for everything Therese. You’re the best!

Molly A. Luffy, MBA
www.mollyluffy.com


SHE PACKS A POWERFUL ONE-TWO PUNCH!

 

"Therese is my go-to coach when it comes to blasting through the stories and mental chatter that hold me back. I call her my ‘barrier removal coach’ because she can quickly get to the root-cause issue blocking my progress and help me get it resolved so I can get on with the business of making a difference through my work.

"Therese lovingly, but firmly, insists on nothing but your best. With laser-like focus she identifies where you’re limiting yourself and gives you the insights and strategies you need to do things differently. Therese packs a powerful one-two punch…she not only works her ‘mindset’ magic but once she’s helped you free your thinking she delivers powerful strategies and approaches that get real results in your business."
 
Shawn Driscoll
Your Vision. Your Voice. Your Path.
http://www.ShawnDriscoll.com


I LANDED MY LARGEST CLIENT EVER!

"I have worked with Therese as my business coach for the last 6 months. But 3 days after a session last week about my mindset regarding success and money, I landed my largest client ever! In fact, this one client is 5 times larger than what I usually charge and DOUBLE my last largest client.

"If you are ready to be catapulted into success like never before, then you need Therese to take you on the journey. She makes it easy and natural so that success comes to you instead of you searching behind nooks and crannies for it!"

Mary Pat Kavanagh
www.QueenOfMarketing.com

Why wait any longer to be in the world doing the work you love?

Let me show you how it’s done. You deserve to have a business that rocks!

If you have any questions, feel free to send me an email by clicking here.

All the best,

Therese Skelly

 

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